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Nike Talks Trash

We have talked about Nike before on this site about their new sustainability program and I think it is still fair to say that no ones really sure if this is for real yet. However, one thing is for sure, and that is they now have some actual product to support their claims.

Nike just recently released their Steve Nash sponsored Nike “Trash Talk” shoes. The Nike “Trash Talk” is the first performance basketball shoe made from manufacturing waste straight from the Nike plant.

The Nike Trash Talk meets Nike’s Considered design standards because…

  • The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
  • The mid-sole uses scrap-ground foam from factory production
  • The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
  • The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.

So there’s the specifications of the shoe, you can be the judge if Nike is really making a conscious effort to become more environmentally friendly. Mabey they might want to consider fixing the highly publicized working conditions first? Its good to see an effort but what Nike does in the future with help consumers decide if they really are making a difference. Click here and here for all details and information.

Keep it Green,

Paul

This entry was posted on Monday, March 17th, 2008 at 2:36 pm and is filed under Business, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Nike Talks Trash”

  1. THERMOS(R) ECO-LOGIC LIVING » Blog Archive » Nike is The Most Eco-Friendly Business? says:
    May 9, 2008 at 1:03 pm

    [...] know, I know. How is this possible? Well around this time in March we were talking about the improvements Nike was making but to think that they are the best? That seems a little strange to say the least! I talk about [...]

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