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Nike is The Most Eco-Friendly Business?

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Okay so there are lots of companies that are making strides to become eco-friendly. Very often it is a thin line between “greenwashing” and actual improvements but that is a different story all together. So I’m doing my usual perusing around the web today and I come across a story that almost knocks me off my feet, Nike is the most eco-friendly practicing business!

I know, I know. How is this possible? Well around this time in March we were talking about the improvements Nike was making but to think that they are the best? That seems a little strange to say the least! I talk about companies making eco-friendly strides all the time so mabey the Nike news fell through the cracks? The question is, who exactly made this ranking? The non-profit organization is called Climate Counts started by Stonyfield Farms Inc. which is an organic yogurt company. Climate Counts goal is “to motivate deeper awareness among consumers-not only that the issue of climate change demands their attention, but also that they have the power to support companies that take climate change seriously – and avoid those that don’t”. So the question is, how exactly did they rank companies in order that Nike ended up at the top of the pile? In simple terms, there was a 100-point scale that was based off of 22 criteria to determine if: companies have:

  • MEASURED their climate “footprint”
  • REDUCED their impact on global warming
  • SUPPORTED (or suggest intent to block) progressive climate legislation
  • Publicly DISCLOSED their climate actions clearly and comprehensively

So click here to learn a little more and you can go to the direct site yourself to see how other companies matched up and all the details on the ranking. Am I the only one that finds this a little crazy?

Keep it Green,

Paul

This entry was posted on Friday, May 9th, 2008 at 1:03 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Nike is The Most Eco-Friendly Business?”

  1. Business says:
    September 8, 2009 at 4:48 am

    thank you for your info

  2. Abba says:
    February 24, 2010 at 9:48 am

    I am very happy I found your website on orkut. Thanks for the sensible critique. Me and my wife were just preparing to do some research about this. I am happy to see such trusted information being shared freely out there.
    Best wishes,
    Flavius from Elizabeth city

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