Finding the balance between innovation and sustainability

Tru Green Vodka for the Holiday Season

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The holiday Season is coming and its a time for drink, food, good friends and family. That means a lot of entertaining! Either by yourself or going to someone else’s party. So this time of year why not bring over a tree in a bottle as a little gift to the home owner or serve it out yourself?

There is a growing number of companies that are taking an eco-friendly approach in the alcoholic drink industry and its encouraging to see. Today’s company is TRU Organic Vodka. Here’s some quick facts:

  • At 620 grams, our bottles use 25% less glass than the average spirits bottle
  • They plant a tree for every bottle of TRU purchased to protect the environment and have sustainable sources in managed forests for paper products.
  • They print our labels on tree-free paper with soy-based inks.

There really is a wealth of knowledge to this company, so click here and here to learn more, and if anyone has tried this stuff let me know what it tastes like, I have yet to find it.

Keep it Green,

Paul Vaggen

This entry was posted on Monday, December 1st, 2008 at 2:50 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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