Finding the balance between innovation and sustainability

The Top 5 CEO’s to Turn Their Money to Green Money

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FYI is the name of the game today. Maybe you have heard of some of these guys and maybe some you haven’t but you cannot deny the role that businesses must play in making positive changes today. After all, corporations have a lot of pull in today’s society so it only makes sense that they also be the face of change.

I give you 5 CEO’s that are help making the green shift.

1. Ray Anderson

2. Sir Richard Branson

3. Brad Hole

4. Rupert Murdoch

5. T. Boone Pickens

Click here to learn what these big fat cats have been doing to turn a 180 on their business model.

Tru Green Vodka for the Holiday Season

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The holiday Season is coming and its a time for drink, food, good friends and family. That means a lot of entertaining! Either by yourself or going to someone else’s party. So this time of year why not bring over a tree in a bottle as a little gift to the home owner or serve it out yourself?

There is a growing number of companies that are taking an eco-friendly approach in the alcoholic drink industry and its encouraging to see. Today’s company is TRU Organic Vodka. Here’s some quick facts:

  • At 620 grams, our bottles use 25% less glass than the average spirits bottle
  • They plant a tree for every bottle of TRU purchased to protect the environment and have sustainable sources in managed forests for paper products.
  • They print our labels on tree-free paper with soy-based inks.

There really is a wealth of knowledge to this company, so click here and here to learn more, and if anyone has tried this stuff let me know what it tastes like, I have yet to find it.

Keep it Green,

Paul Vaggen